Why Print?

Print Provides Visibility.

It’s a proven way to drive people to your website. (source: “Process,” Fall 2009 - In the Mix)

ExactTarget’s commissioned 2009 Channel Preference Study finds that for young and old, direct mail directly influenced the purchase of an item or a service more than any other channel. The second annual study on the topic of consumers’ use of different channels finds:

— 76% of Internet users surveyed say they were directly influenced to purchase an item or a service thanks to a direct mail piece; TV came in second at 67% and email third at 58%.

— 75% of 25-34 year-olds have made a purchase resulting from direct mail. An almost identical number have been directly influenced by a TV commercial.

— Across every age group, email is third on the list of channels evaluated (in terms of percentage of consumers who have made a purchase as the direct result of a marketing message), behind direct mail and television commercials. Teens are least likely to have made online purchases though email (36%).